Sony Ericsson new Official Partner

Sony Ericsson new Official Partner

The group of Juventus partners has grown further thanks to a new important agreement with Sony Ericsson, presented today at the Media Center in Vinovo. The company, a leader in the telecommunications market, thus became “Official Partner” of the club. The press conference saw the presence of the Juventus general manager Jean-Claude Blanc, and communications director, Marco Fassone as well as the Sony Ericsson Italia head of marketing Maurizio De Palma and the head of marketing communication Francesca Guerra.

Amongst the very first initiatives that act as testimonial to the value of the agreement reached are the Sony Ericsson Juventus Edition mobile, the Juventus panel for Xperia X1 and Playnow Arena with special Juventus content.

In the future there will also be the presentation of the Juventus version of the Sony Ericsson mobile in limited edition, a mobile conceived with all those who have Juventus at heart in mind. It includes 61 default games and as from today also the FIFA 09 Motion Football Gaming game.

The partnership which will last up to the end of June 2010, includes Sony Ericsson in the group of sponsors of the first level and will be presented officially on Saturday night at the Olympic Stadium during the match against Inter.

*juventus.com